Data Quality & Compliance
Keep the 70,000-record base clean, compliant and safe to market to.
Records total
70,412
Duplicate risk
1.8%
Consent complete
94%
Key fields complete
89%
Duplicate risk report & merge suggestions
Likely duplicate records ranked by match confidence
Margaret Ashworth · C-5100 ↔ M. Ashworth · C-6820
Matched on Name + phone + postcode
96% match
David Radcliffe · C-5112 ↔ Dave Radcliffe · L-2088
Matched on Email + date of birth
91% match
Naylor & Co Accountants ↔ Naylor and Co
Matched on Organisation name + phone
88% match
Susan Merton · C-5140 ↔ Susan Merton · C-5301
Matched on Name + address
82% match
Peter Doyle · C-5155 ↔ P. Doyle · C-5402
Matched on Phone + postcode
77% match