Experiments & Optimisation
Treat revenue as something to improve every week — test, measure, and roll out what wins.
Experiments running
2
Completed & rolled out
2
Avg. uplift when adopted
+7 pts
Est. annual value
£96k
Quote follow-up sequence timing
CompleteFollow-up sequences
Hypothesis: A day-2 follow-up will convert better than the current day-3 follow-up.
Day 3, then day 7 (current)
Day 2, then day 5
Decision & rollout: Roll out variant B to all quote follow-ups.
Intake form length
RunningIntake forms
Hypothesis: A shorter 4-field form will raise completion without hurting lead quality.
9-field form (current)
4-field form + callback
Decision & rollout: Monitoring lead quality before rollout.
Consult reminder timing
CompleteConsult reminders
Hypothesis: A same-morning reminder will reduce no-shows versus 24 hours before.
24h before only
24h + same morning
Decision & rollout: Rolled out to all consults.
Referral ask timing
RunningReferral asks
Hypothesis: Asking 7 days after completion beats asking on the day of completion.
On completion
7 days after completion
Decision & rollout: Collecting more data before deciding.